Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.
Marianne Brandt / “German painter, sculptor, photographer and designer who studied at the Bauhaus school and became head of the metal workshop in 1928. Today, Brandt’s designs for household objects such as lamps, ashtrays and teapots are considered the harbinger of modern industrial design”
DEBRAIN and its mother company LeadDog Marketing Group have a roster of clients such as: SyFy, Clif Bar, AMC, Oprah, Fuse, Alterecho and Cognizant.
Here are a few samples of the work:
Alterecho - Doing Well While Doing Good
Client: AlterEcho Art Direction: Catalina Torres Design: Rachael Fry Motion Graphics: Eloisa Iturbe Music: Nicolas Ulloa Agency: DEBRAIN 2009
Conan O’Brien - NY Coco MoCA
12 hours in 1 minute, time lapse installation setup of the NY COCO MoCA, The Museum Of Conan Art at the Time Warner Center on October 24, 2011
Agency: DEBRAIN, a LeadDog Marketing Group division Art director: Carter Schwarberg Video: Nicolas Ulloa Photography: Ignacio Linares 2011
Sodexo - What’s For Lunch (and Why it Matters…)
Client: SODEXO Project: What’s for Lunch (and Why it Matters…) Agency: DEBRAIN, a LeadDog Marketing Group division Description: Infographics Stop motion video with original music for Sodexo Art Direction: Carter Schwarberg Music and Animation: Nicolas Ulloa Motion Typography: Martin Lanciano 2011
“Blue Monday from the 2003 Peter Saville exhibit at the Design Museum London. I love that they’ve included the floppy disk in the case. I can imagine plenty of people looking at the 12” sleeve and having no idea what it was referencing.
Post-Modernism sometimes gets a bum rap for being tacky or trading in empty mash-ups. But I think that’s starting to change now that we’ve got enough distance from the ’80s. Saville really nailed post-modernism. It certainly helped that he tempered his work with doses of modernism and neo-classicism, but at its root his work is about appropriation and recontextualisation. You might look at the Blue Monday sleeve and think it’s an overly clever one-note joke, if not for the overall austerity of the design. Even if you don’t get the floppy disk reference, the design works on a purely aesthetic level; it looks new and enigmatic, kubrickian.”
“…pioneer in the design of books, annual reports, and other printed material that relied on meticulous attention to the details of page composition, the elegance of simple type presentation, and the juxtaposition of elements on a page” —VC